These design initiatives can have a giant impact on bitcoin, and thus, on the world. It is a big ambitious slate of work, one for which we need incredible designers to lean in to help us explore, to create and to lead the charge with us. Bitcoin is money for everyone. But it is also yours—what will you design it to be?
The Bitcoin Design Guide is a substantial and detailed resource. Let’s simplify the content & navigation to make it easier for builders to get their questions answered. Through user interviews, we'll discover pain points to inform the way forward. Let’s get more people visiting the Guide, using the Guide and deriving value from the Guide. The Guide should become an essential destination for anyone building on bitcoin.
Let’s make it easier for builders to build with actual code examples and components. We need to embrace the way AI is changing how the world designs and builds, so let’s empower vibe coders to help them bring to life great bitcoin UX with a few prompts.
The Design Community can wield Design to help bitcoin devs and researchers advance their proposals for improving the bitcoin protocol, and related protocols (BIPs, BOLTs, BLIPs, NIPs etc). Designers can crystallise user value and bring to life the storytelling around abstract proposals in a way that technical contributors often can not. There is a huge opportunity for designers to insert themselves in the earliest phases of bitcoin R&D work to champion use cases, sell the value proposition and help user-positive changes gain rough consensus.
The world has changed—with AI tools anyone can now build anything. And bitcoin (and lightning and related infrastructure) is now easier to use than ever. A massive wave of creative builder energy is about to be unleashed. We in the Design Community can show the way forward through experimentation, prototyping and community-driven exploration. When value can flow instantly and permissionlessly across borders—what might the world build? Let’s find out.
Embracing the ₿ symbol as bitcoin’s fundamental unit is a user-positive, future-oriented change—especially when thinking about payments use cases and large scale adoption. We should all have interest in ensuring bitcoin doesn't disappear from quantities. We should simultaneously increase the accessibility of using the ₿ symbol (e.g. in fonts, on keyboards). Our aim with this initiative will be ubiquitous ₿ symbol use throughout the bitcoin ecosystem.
BIP-353 represents a better, more interoperable and human-readable addressing scheme for bitcoin. It’s time to drive its adoption throughout the ecosystem. We'll communicate clear best practices for UX, implementation, naming and usage. The Design Community will champion its adoption across the industry through active advocacy and explore applicability in new applications (like AI agents).
The Design Community should be on the front lines of the messy bitcoin narrative-shaping and consensus-building conversations that happen all day, and every day on social media. Design can be a strong voice for the user, for consistency, for simplicity—everywhere. A more vibrant presence on X that engages the bitcoin product building community with design topics, advocacy, debate, design crit and more. More podcasts, regular Spaces, more debate—content that builders and influencers will see, amplify and value.
Stablecoins are coming—in a big way. The Design Community can & should lead the charge with research and storytelling work to identify the ways in which bitcoin separates itself as the superior form of “new digital money” for the whole world. Shout the use cases, the unique value, why the world should care.
Let’s celebrate the best of bitcoin design. We should shine the spotlight on teams and products that are putting exceptional bitcoin design craft, design thinking into the world. Such a real-world showcase will become the reference points to which builders across the ecosystem should aspire. We can bring a new level of design culture to bitcoin writ large.
As new “Layer 2s” proliferate, the Design Community should be the voice of simplicity and consistency. The voice for bitcoin. Let’s resist the temptation to bring L2 brands and L2 language into UIs wherever possible. Let’s have the technology disappear. Yet, let’s make sure trust assumptions and risks are clear, and well-understood. It may take some new language, some new metaphors. Let’s explore the best way to keep bitcoin simple, consistent and interoperable even as the complexity of the entire system continues to grow.
Let’s document real user stories from around the world that show the tangible ways in which bitcoin is improving human lives. We can build a digestible, searchable, useful and inspiring resource that showcases the positive uses. Such a “user story bank” can help dispel counternarratives, can be a valuable source of information for media and can be a source of inspiration for brand work.
We want to improve how responsive the Design Community is to the wider bitcoin community. Let’s create a culture of “customer service” to serve the needs of the industry. We can make it fast and easy for anyone to ask and answer questions. We can increase the ways in which industry designers engage with us. We can help people get started, get contributing, get building more quickly. Let’s explore new tools, new processes, new ways of working. The open community is here to help.
Let’s communicate best practices for inheritance planning and work with existing providers on interoperability. This should include best practices for FROST/Taproot and Private Collaborative Custody. All savings wallets should implement inheritance best practice—as bitcoin must be designed to span generations.
Let’s design simple UX and workflows for multi-party self custody. We can explore examples ranging from small non-profits to small businesses to strategic reserves for nation states. The UX will need to consider maximizing coin security, maximizing personal safety, minimizing fraud as well as considering transparency and the transfer of power. Important work!
Let’s create brand campaigns and other marketing initiatives that target the population at large to reframe the narrative. Let’s get a bit crazy. We can lean into experimental and artistic ideas that point the way forward for the industry, and the world. Our assets and creative direction can equip and inspire builders, users, companies and all of the other brand we hope the community undertakes.
Let’s create brand campaigns and other marketing initiatives that persuade merchants to accept bitcoin payments. The Bitcoin Merchant Community is a good recent example of how a very focused and practical message can resonate. There’s lots more to do, especially with taking this message internationally.
Let’s create brand campaigns and other marketing initiatives that show people that bitcoin is not just for savings, but that it can be used out in the world too. If bitcoin is money, we need to learn that we can spend it.
Let’s create brand campaigns and other marketing initiatives that remind people that bitcoin is a great asset to save in. We should explore fresh new angles that strike a different chord than the typical “number go up” memes that have come to dominate so much of bitcoin discourse.
Let’s create brand campaigns and other marketing initiatives that target brand and tech designers outside the bitcoin ecosystem, drawing them towards bitcoin as something that values creativity and design and is worthy of their effort.
Let’s create brand campaigns that target government & public policymakers around the world to implement policies that are bitcoin-forward and embrace more financial freedom, sovereignty and empowerment.
Built by the Community, for Bitcoin
Tools and initiatives created by the community to improve Bitcoin experiences.
Partnering to Shape Better Bitcoin
Design collaborations with teams and projects building real-world Bitcoin products.
Designing how ownership is experienced, not just explained
Creating symbols, tools, and standards that travel across the ecosystem
Setting a higher bar for clarity, usability, and cultural coherence
Building shared references others can build on — not one-off artifacts
For more details, see our Collaboration and Project documents. If you are interested in getting involved, reach out in our Discord.